In 1985 my brother Rand and I opened our first retail golf store in Torrance California called Plaza Golf. I started playing golf when I was 8 years old at Dominguez golf course in Carson California. My brother played Varsity golf for Carson High school. He went on to El Camino College where he played golf for 2 years before going to Long Beach State where he played on the golf team with Mark O’Meara. Rand won The Club Championship twice at the Western Ave Golf Course. Now known as the Chester Washington Golf Course. I played Varsity Golf at Torrance High School all 4 years only to fall in love with ice hockey as a goalie my senior year.
I made hockey a priority and just played golf in the summer until I hung my skates up at age 42. Now it’s just golf. In our West LA store we serviced some of the UCLA and USC Golf teams players, both mens and ladies. I have used the “Hanging Method” to adjust some of the UCLA players clubs. The womens team won the 2011 NCAA Division 1 Team Championships that year. I am proud to have helped some of them. Currently I am a certified club fitter for many companies including Ping, Titleist, TaylorMade and Mizuno to name a few. In 1999, 2007 and now again in 2012 I was selected by Ping as their Regional “Club Fitter Of The Year”. In 2012 I will considered as a finalist for the National Fitter Of The Year for Ping. That would have been something ! I have been a Top 100 fitter for Titleist and I was chosen as a Top 100 club fitter by Mizuno in 2015, also back in 2005, 2011 and 2012 that I have plaques for.
Our approach to retail golf is based on honesty and a desire to help golfers buy the best possible equipment to help them with their games. We realize happy golfers will tell their friends and we are a good old fashion “word of mouth” business since 1985. We do almost no advertising as we would rather pass on those savings to our customers rater than pay for ads in the newspapers and such. As an example a local paper asked us to run an ad to move 20 old sets up front for an ad running for $2,000.00. We instead knocked $100 off all 20 sets to move them that way where our customer benefits. We are a family owned business.
Thank you to everyone for your support and referrals over the past 30 years.
The Plaza Golf Family